1847 Cedar Hollow Dr
Call first
Worth the drive
- Owner-occupied — last sold 2011
- Strong match to your ideal customer
- Recent hail & wind activity nearby
- Verified, reachable address
- Owner-occupied Built 2007 Hail in county · last 90 days
For roofing, solar, generator, pool & home-service pros
Know the property before you knock.
The best contractors qualify before they quote. CallFirst helps you identify which homeowners deserve your time — before the first call, site visit, or estimate.
Two addresses. Two very different afternoons.
Two leads, opposite sides of town. Only one is worth the drive.
920 Crestview Ln
Absentee owner
Absentee owner. The owner's mailing address isn't this house, so whoever answers can't sign off — but the owner is on record, and that's the conversation your rep actually wants.
Which estimate would you rather spend your afternoon on?
Built from public records, property data, weather history, and neighborhood intelligence. We don't sell leads — we help you know the properties you already own.
Sources: NOAA · SPC · USPS · U.S. Census Bureau · Property Records.
Before CallFirst, every lead looked the same. After reviewing the report, it became much easier to decide which homeowners deserved our attention first.
Every report built on data you can verify
Verified public & property data · USPS address validation · U.S. Census data · Wind & hail history · Human-reviewed reports · Leads never sold or shared
Whether your leads are brand new or have been sitting for months — we find the ones worth calling.
New Leads
- Estimate requests
- Ad responses
- Form fills
- Social media inquiries
- Website contact forms
Existing Leads
- Old CRM contacts
- Past customers
- Unconverted estimates
- Cold inquiries
- Trade show badge scans and business cards
Any list. Any age. Any format. We handle the rest.
Built for how contractors actually work
You don't have to wait until the end of the month. Send us yesterday's leads. We verify, enrich, and score them overnight.
-
Monday, 5pm
You send yesterday's leads
A spreadsheet with names and addresses is all we need. Ten leads or ten thousand. No CRM integration, no fields to fill out.
-
Overnight
We verify, enrich, and score
We read your website to learn your ideal customer, then check every lead against verified data:
- USPS address validation
- County & property records
- U.S. Census data
- Wind & hail history
- Human-reviewed before it's sent
-
Tuesday, 8am
Your team knows who to call first
Every lead scored 1–5 with plain-English reasoning.
No new software. No month-long project. It fits the way your shop already runs.
We're already investing in lead generation. CallFirst helped us get more value from the leads we were already paying for. The process was much easier than I expected. We sent our leads over and had a scored report back the next business day.
Industries We Serve
Your competitors are already calling the right leads first. Are you?
Roofing · Solar Installation · Generator Companies · Swimming Pool & Spa · Outdoor & Landscape Lighting · Pest Control · Landscaping & Lawn Care · Outdoor Kitchen & Grill · HVAC (Heating & Cooling) · Home Remodeling · Irrigation Systems · Painting · Hardscape & Fencing · Home Security · Water Treatment & Air Quality · Real Estate Agents & Investors
See what your report would look like
Every list comes back with what the county records show on every address, plus plain-English reasoning for each one.
Six layers of intelligence. One report. Every address on your list, with what the county records and NOAA actually have on file.
Every lead is cross-referenced against your buyer profile, government data, and real estate records — then grouped Hot, Warm, or Cold by how closely each property matches your ideal customer, with the reasoning behind every score.
Your Perfect Customer, Defined.
We read your website to define exactly who buys from you — what you sell, who you serve, the kind of homeowner and neighborhood you're built for. No forms to fill out. No setup required.
USPS Address Verification
Every address is validated through USPS-certified data. Residential vs commercial flagged instantly, and bad addresses removed before scoring begins — so your team doesn't burn time on leads that don't physically exist.
Property-Level Intelligence
Estimated home value, year built, square footage, bed/bath count, and pool status — pulled from real estate records for every specific address. Not zip code averages. Real numbers for real properties. See the assessed value of every home on your list. Your rep knows whether they're walking up to a $40,000 system or a service call — before they load the truck.
We report what the county reports. When square footage, pool, year built, or ownership are on file for an address, you see them. When they aren't, we say so instead of guessing.
US Census Bureau Data
ZIP Median Income, owner-occupancy rates, and neighborhood signals by zip code — verified government data. Tells you whether your leads live in neighborhoods that match your typical customer, before you spend a Saturday driving to find out.
Know which counties just got hit.
Hail moved through Hillsborough County three weeks ago. Your list has 340 addresses there. That's where your week starts. We show recent wind and hail activity by county, so your reps route toward the territory that just took weather instead of working the list in whatever order it arrived.
Hot, Warm, or Cold. Scored 1 to 5.
Every lead gets a 1-5 score with plain-English reasoning behind it. No black box, no proprietary mystery. Your reps stop guessing which door is worth the drive.
Your list belongs to you. Period.
We score the leads you upload, email back the report, and that's it. Your contact data is never sold, shared, or resold to anyone. No competitor of yours ever sees a name, an address, or a phone number from your list. We're a scoring service, not a lead reseller.
What does it cost?
Your reps aren't short on leads. They're short on information.
They knock without knowing whether the person answering owns the home, how old it is, or what the county says it's worth. So they pitch the same way at every door and let the list decide the day.
One report changes that: every address on your list, with what the county records actually show. Same list. Reps who know what they're walking into.
One additional roof, generator installation, or solar project pays for CallFirst many times over.
First Run
$399 $750
Start here. We study your business before we score a single lead.
- Website and business review
- Ideal-customer profile built for your trade
- 250 addresses scored
- Address Intelligence Report
Founding client pricing through October 31. If you move to monthly, the $399 comes off your first invoice.
Start with a First Run
The Program
Monthly
Starts at $1,500/month
Send leads as they come in. Get them back scored.
- Up to 500 leads per month
- Next business day turnaround on leads received before 3pm ET
- Property, storm, and neighborhood intelligence on every address
- Hot / Warm / Cold fit scoring with plain-English reasoning
- Address Intelligence Report
Custom
Let's talk
For dealer networks, franchises, and national lead programs.
- More than 500 leads a month
- Multiple markets or brands
- Volume pricing
Have a smaller list? Contact us at shane@callfirstapp.com for a one-time quote.
Stop buying more leads. Start closing the ones you already have.
Every estimate cost time and money. Anything that helps us spend more time with the right homeowners is worth looking at. The report made it easy to identify which leads fit our customer profile before our sales team invested time following up.
Still have questions? Let's talk first.
Shane Holley
Founder, CallFirst
As a business owner myself, I know every dollar you spend on marketing and every hour your team spends chasing leads matters.
That's why I built CallFirst.
Before you send me anything, I'd rather spend a few minutes learning about your business than trying to sell you something you don't need. If I believe CallFirst can help, I'll show you how. If I don't, I'll tell you that too.
- Over 30 years in marketing and lead generation
- Every report reviewed by me personally
- Most reports back the next business morning
shane@callfirstapp.com (407) 374-9840
Every company is different. I'd rather spend 15 minutes answering your questions than have you wonder if CallFirst is right for your business. — Shane